Peter Burwash International Tennis Management

Peter Burwash International (PBI) is the world's leading tennis management company, specializing in instruction, program development, management, promotion and daily activities for five-star resorts, hotels and clubs worldwide. Recognized for its world class teaching program and extraordinary customer service, PBI teaching professionals have taught over 3 million students since 1975. PBI is currently operating at 55 exclusive locations in North America, Hawaii, Asia, the Middle East, Indian Ocean, Europe and the Caribbean who have chosen PBI because of its "customer-first" service approach. As PBI President Peter Burwash says, "Most importantly, we take care of the customer. We are in the service industry first, the tennis industry second."

PBI Tennis Instruction

PBI's teaching philosophy was founded during Peter Burwash's competitive years on the international tennis circuit, where he discovered that certain key fundamentals were common to players of all ages and abilities, teaching students to "become their own coach." Instead of a standardized teaching system, PBI instruction focuses on each individual's unique abilities which allows the freedom to develop their own unique styles and play more naturally.

A PBI tennis lesson is a unique blend of personalized coaching and exceptional customer service. Every guest taking instruction automatically becomes a part of PBI's lesson continuity program. This guarantees that when the guest returns for another lesson or visits another PBI location, the teaching picks up again right where the last lesson left off. PBI's innovative Tennis For Life program features a menu of private and group lessons, social and competitive tournaments, Cardio Tennis, player matching and energizing tennis events. Offering a simplified, common-sense approach that has benefited millions of tennis enthusiasts worldwide, a PBI lesson is guaranteed to improve your game. 

Peter Burwash

Peter Burwash is a former Davis Cup and Canadian # 1 player, winning 19 singles and doubles titles during his playing career. He is a United States Professional Tennis Association (USPTA) "Master Professional" and a past winner of its "Tennis Professional of the Year" award. Tennis Industry Magazine recognized Peter as one of four coaches "who changed the game" and Inside Tennis included him to their list of "The 100 Most Influential Forces in 20th Century Tennis." His revolutionary book, Tennis For Life, is an industry best-seller and he is a television commentator and analyst for TSN and CBC tennis broadcasts in Canada. Peter travels extensively around the world  on the international speakers circuit, appearing frequently at tennis , travel and business conferences. As a past member of the Young Presidents Organization, he is the author of eight books on tennis, leadership, health, fitness and motivation. Peter has also been recently inducted into the Northern California Tennis Hall of Fame for his contributions to tennis over the past 40 years in that region.

PBI Staff

Receiving thousands of applications from around the world each year, PBI selectively recruits, interviews and meticulously trains the best candidates for positions in its network of tennis resort and club destinations. Every PBI professional must successfully complete a comprehensive 450+ hour training program which encompasses all aspects of resort and club tennis programming including PBI's tennis teaching concepts, tournament direction, court maintenance, racquet stringing, public relations, customer service and the travel industry. Over half of the training is dedicated to customer service. According to Peter Burwash, PBI's success is based on three key elements - customer service, PBI teaching concepts and professionalism.

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